![]() Accordingly, the customer always first looks at the shelf horizontally to get a basic overview of the assortment. When creating the planograms, it is also important to be aware of the customers' orientation behaviour at the shelf. Per brand, the items are divided into "normal" and "fat reduced" and placed within that according to "taste" and "size". In the example beside, all items in the “Fruited Yoghurt” category should be placed in brand blocks. This information can be obtained by means of customer surveys, eye-tracking methods or receipt analyses. the system for which a customer searches for an item in a category, be taken into account in order to create the planograms. ![]() ![]() In order to meet the customer's needs, it is imperative that the CDT (Customer Decision Tree), i.e. The customer, on the other hand, needs all goods to be easy to find and available in sufficient quantities for a positive shopping experience. In addition, quick and easy implementation in the stores must be ensured. In addition to the manufacturer's demand to be placed "very visible", there is the retailers need to avoid "Out Of Stocks" on the one hand and "overstocking" on the other.Įspecially for products with best-before dates, it is important to place an optimal capacity. ![]() Various requirements of retailers, suppliers and customers must be taken into account in the planning of the sales shelves. The optimal placement of the assortment of a product group in the point of sale is much more complex than the result often suggests. ![]()
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